Designing a New Method of Studying Feature-Length Films
Published in Projections, 2020
Recommended citation: Canas-Bajo, J., Canas-Bajo, T., Berki, E., Valtanen, J. & Saariluoma, P. (2019). "Designing a New Method of Studying Feature-Length Films." Projections. 13(3), 53-78. http://teresa-canasbajo.github.io/files/10.3167@proj.2019.130304.pdf
Measuring viewers’ experiences of films has become a critical issue for fi lmmakers because all kinds of audiences now have access to new releases from all over the world. Some approaches have focused on the cognitive level of the experience, while others have emphasized the structure of films. Additionally, some have used quantitative objective methods to examine audience reactions to short film sequences, while others have applied qualitative approaches to study feature-length fi lms. However, an integrated method that combines the features of these approaches is needed. In this article, we describe a new method that combines quantitative and qualitative data to study viewers’ experiences of different structural features of fi lms. This method involves an online subjective response mechanism that can be used to capture and measure the experiences of different target audiences as they watch movies of different lengths.
Recommended citation: Canas-Bajo, J.., Canas-Bajo, T., Berki, E., Valtanen, J. & Saariluoma, P. (2019). "Designing a New Method of Studying Feature-Length Films." Projections. 13(3), 53-78.